In 1974, the designers André Gürtler, Christian Mengelt & Erich Gschwind were commissioned by Bobst Graphic to draw a new text typeface specifically conceived for phototypesetting.


Rather than a constraint, they considered that the technical parameters of the composing system could bring interesting typographic solutions detached from the usual historical classifications: not another historical replica, but the design of a contemporary typeface with a modern aesthetic. Media was originally released by Bobst Graphic in 1977 and immediately featured in the issue 8/9 of Typographische Monatsblätter (TM).


Forty years later, the redrawing of Media by Team’77 is extraordinarily sophisticated: very legible at small sizes and full of refined details at display sizes, Media77 proposes a unique aesthetic for text and headlines.